|
|
Chování spotřebitele na trhu s doplňky stravy
Parfusová, Zuzana
Parfusová, Z. Consumer behaviour in the dietary supplement market. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis explores consumer behaviour in the dietary supplements market with the aim of identifying factors influencing consumer behaviour in this market. A sub-objective is to investigate whether a framing effect influences consumers' decisions and purchases of dietary supplements. The theoretical part delves into fundamental concepts related to the researched topic, while the analytical part includes the analysis of both secondary and primary data. Based on the results obtained from these analyses, recommendations are proposed for business entities operating in the dietary supplement market.
|
|
|
Cognitive Biases in Legal Thinking
Zaklaiová, Vanda ; Žák Krzyžanková, Katarzyna (advisor) ; Maršálek, Pavel (referee)
Cognitive Biases in Legal Thinking Abstract This diploma thesis addresses the phenomenon of cognitive biases in legal thinking, i.e., it connects the latest findings in psychology and behavioural economics with various areas of law. It aims to introduce selected illusions of mind to the reader, especially those most significantly affecting not only judges, forensic experts or attorneys, but also legislators and policy-makers, as well as general public when they come into contact with law. The thesis also presents ways of eliminating the negative influence of biases on law and justice (to the extent possible), and even suggests appropriate use of them for the benefit of the society as a whole. The thesis is therefore a review study, mostly based on the analysis of dozens of empirical studies, which on one hand informs the readers about the errors resulting from the cognitive biases, and on the other hand encourages application of the proposed methods of eliminating the negative impact of errors in readers' own legal practice - or at least encourages them to take the analysed biases into account. The introduction briefly explains why lawyers should take the latest findings in the field of cognitive and behavioural sciences into account. Furthermore, it explains what heuristics and cognitive biases are, and...
|
|
|
Effectiveness and impact of advertisments using framing
Hofmanová, Aneta ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
This bachelor thesis focuses on effectiveness and impact of advertisements using framing. The first chapter of the theoretical part is devoted to the concept of framing and its effect from the perspective of psychology and sociology. Thereafter, is the framing effect explained in terms of prospect theory and other types of framing are described. Followed by regulatory focus theory and regulatory fit. The last chapters of the theoretical section discuss framing in advertising, persuasion in advertising, and various cognitive biases related to the framing effect are also described. The practical part continues with the quantitative research that is primarily exploring the effectiveness of the advertisements that are using framing. Furthermore, the experiment is trying to find a relation between the regulatory focus of the participants and the regulatory focus of the advertising message. In this case, the research findings are supporting the hypotheses and verifying the higher persuasiveness of advertisements using negative goal framing.
|
|
|
Foreign language effect in framing
Križák, Jan ; Remr, Jiří (advisor) ; Dvořák, Tomáš (referee)
The main aim of the thesis was to investigate the effect of the use of a foreign language - in this case, English - on the strength of the framing effect in framing types that have not been studied in this respect before. According to the results, framing through the manipulation of emotionally charged keywords is indeed mitigated by the use of a foreign language. The main factors at play here are whether the respondent started learning the foreign language at an early age before the emotion-regulation systems were developed, and whether the respondent is accustomed to using the language routinely. Visual framing yielded the opposite results - in the absence of the keywords, only the effect of greater cognitive load remained for respondents completing the questionnaire in English, which magnified the framing bias. This effect was stronger for respondents whose English skills were weaker and who used English less. In the case of framing using the status quo, the results were inconclusive as there was a bias most likely caused by an inaccuracy in translation.
|
|
|
Framing efekt v marketingu
Žochová, Denisa
Diploma thesis focuses on framing effect as cognitive prejudice demonstrating human irrationality. Moreover, the thesis offers recommendations applicable for marketing activities and communication regarding price. The recommendations are based on analysis of outcomes from questionnaire survey and measurement of eye-tracking experiment. Potential influence of framing effect was applied on more educated layer of generation Y where in 6 out of 10 cases the effect was con-firmed. In addition, the findings also outline that women are more sensitive to-wards frame connected with environment while men tend to be more effected by the financial character of the framing effect.
|
guest ::
